Why It Belongs

The Land Cruiser has always been one of Azimuth’s most imaginative creations. Rather than taking inspiration from traditional watchmaking, it draws from science fiction, military vehicles and futuristic exploration. The Dark Side builds on that idea with a stealthier aesthetic, giving one of Azimuth’s signature models an even stronger presence on the wrist.

The Story

At first glance, the Land Cruiser barely looks like a wristwatch. Its angular case resembles a futuristic armoured vehicle, while the wandering hour display and retrograde minutes are integrated into the design rather than simply sitting on top of it. Despite its unconventional appearance, the display is surprisingly intuitive after a little time on the wrist, making it a watch that’s just as enjoyable to wear as it is to explain.

The Land Cruiser traces its roots back to the SP-1 Landship introduced in 2010, carrying forward the same military-inspired DNA while evolving into a cleaner and more refined design. Four years in development, the Land Cruiser retains the playful spirit that defines Azimuth, proving that independent watchmaking doesn’t always have to follow traditional design language.

Collector’s Insight

The collectors who gravitate towards the Land Cruiser usually aren’t looking for another diver or sports watch. They already own those. This is the kind of watch you buy because it sparks curiosity. Every time someone asks, “What on earth is that?”, you know the watch has done exactly what it was designed to do.