The M.A.D. Edition 1S Purple, recently introduced by MB&F’s sub-brand M.A.D. Editions, is a slimmer, more refined iteration of the original M.A.D.1 watch, now featuring a Swiss-made movement and updated design elements. The case, crafted from 316L stainless steel, has been reduced from the original 18.8mm thickness to a more manageable 15mm, while retaining its 42mm diameter. This version incorporates a La Joux-Perret G101 movement, providing a robust 68-hour power reserve and operating at 28,800 vibrations per hour.

The Purple edition, with its bespoke accents, is exclusively available to MB&F “Friends and Tribe” members, while a public “Ice Blue” version is available via a raffle system. The watch maintains the signature sideways time display, now utilizing a single rotating cylinder for hours, giving it a cleaner aesthetic. The rotor on the top face, with its custom battleaxe shape, continues to serve as a hallmark of the collection, visible through sapphire and mineral glass detailing.

Model – M.A.D edition
Reference – 1s purple
Year – 2024
Size – 42mm
Dial – Purple
Case Material – Steel
Bracelet Material – Leather
Movement – Automatic
Power Reserve – 68hrs
Water resistance – 3atm
Condition – New
Accs – Full Set
Remarks –